2 thoughts on “The incontrovertible laws of logo design

  1. Nick Ovenden Reply

    As you are going through the process of logo design, make sure your final choice ticks these four boxes:
    • Is it distinctive? (Does it stand out from your competitors?)
    • Is it unique? (So many logos are ‘generic’ – you see the same or very similar elsewhere.)
    • Is it recognisable? (It’s no good having a great logo if it’s not recognised as your own brand.)
    • Is it memorable? (A good test is if you can recall the new logo idea the next morning, after its been first presented to you. If you can’t remember it – your audience won’t either.)

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