2 thoughts on “The incontrovertible laws of logo design

  1. Nick Ovenden

    As you are going through the process of logo design, make sure your final choice ticks these four boxes:
    • Is it distinctive? (Does it stand out from your competitors?)
    • Is it unique? (So many logos are ‘generic’ – you see the same or very similar elsewhere.)
    • Is it recognisable? (It’s no good having a great logo if it’s not recognised as your own brand.)
    • Is it memorable? (A good test is if you can recall the new logo idea the next morning, after its been first presented to you. If you can’t remember it – your audience won’t either.)

  2. Giulia Post author

    Very good points, thank you Nick!

Leave a Reply

Your email address will not be published.