The age of raw brands

We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and the small, vulnerable businesses is getting even wider than before.
As the wounds of the suffering businesses get exposed, what can brands do to make a U-turn and increase their chance of survival?
In this video I share the story of a young determined entrepreneur who lost 98% of his business due to the pandemic and how he used his unique value proposition to rebuild his company.