PURPOSE

According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies outperformed the stock market, achieving returns 6.9% higher than the market.’

The question is, how does a brand find its purpose? And not just that, but how do companies ensure that they live up to their purpose? Surprisingly, while the benefits of being in business with a clear purpose are becoming more and more recognised, companies are still slow in taking up the challenge.

But actually, finding your true purpose and living up to it is not as challenging as it may seem. The following infographic shows the basic key steps to conquering the ‘brand with purpose’ challenge, the challenge that can put you at the front of the race against your competitors, and most importantly, the challenge that your target audience is waiting for you to take!