PURPOSE-LED BRANDS

In this video, I explain the importance of purpose, how purpose supports the bottom line, how to find your purpose and the importance of having a positive impact.
Simon Sinek famously said: it all starts with WHY. I encourage you, as a company, a CEO, a decision-maker, even as an individual, to look for your purpose, the WHY you do what you do.
Study after study has shown that brands with a clear purpose are more successful, they are able to attract and retain talent as well as clients. Society expects companies to have a purpose beyond making money and today companies have an opportunity to use their purpose to have a positive impact on the society and communities they operate in.