Brand is everything… or is it?
Tastylia Oral Strip without prescription Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
As a marketing consultant, why I advocate branding over marketing
http://kranidiotis.gr/mystery/ My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
Case study: the fall of a start-up
go here Recently I have been called to the rescue of a start-up that was in need of a more effective marketing strategy. Unfortunately, by the time I submitted my proposal the …
Why Branding matters
As a marketing consultant, I’m often asked to help clients with their digital media strategy. Personally, I’m quite partial to digital marketing as I believe that it’s a critical tool …