What do a half-marathon, vanity metrics and calls to action have in common? A lot, it turns out.
Those of you who follow me on other social platforms might know that a few weeks ago I ran my very first half-marathon. I didn’t do it as a personal …
Marketing is not the new Sales, but the future is S-Marketing
Move from the traditional Marketing vs Sales dichotomy to embrace a S-Marketing approach, where Marketing and Sales work together, for real
Brand is everything… or is it?
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
As a marketing consultant, why I advocate branding over marketing
My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
Case study: the fall of a start-up
Recently I have been called to the rescue of a start-up that was in need of a more effective marketing strategy. Unfortunately, by the time I submitted my proposal the …
Why Branding matters
As a marketing consultant, I’m often asked to help clients with their digital media strategy. Personally, I’m quite partial to digital marketing as I believe that it’s a critical tool …