Developing your brand – Step 3: Know Thy Brand
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …