Developing your brand – Step 3: Know Thy Brand
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
Developing your brand – Step 1: Know Thy Audience
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …