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Tag: business mission statement

brand roadmap
Strategic Branding

Developing your brand – Step 3: Know Thy Brand

In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …

Strategic Branding

Developing your brand – Step 1: Know Thy Audience

There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …

life of an entrepreneur
Strategic Branding

The difference between Brand Vision and the Vision of Your Success

Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …

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