Develop your brand – step 5: leverage your brand
After you have invested in developing a strong brand, it’s time to leverage this brand: – A strong brand creates focus. It’s like a North Star that helps leaders cajole …
Developing your brand – Step 4: Embed Thy Brand
This 4th episode encourages you to look deep inside your company to ensure that your brand is truly embedded. The question is, what can happen soooo bad if the brand …
Developing your brand – Step 2: Know Thy Market
The second instalment of our quest to develop a strong and memorable brand. This time we look at the market you operate in, from political, economic, social factors, to the …
Brand with purpose
According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …
5 Things You Need To Build A Trusted And Beloved Brand, With Giulia Iannucci
Earlier this year, KnowThyBrand’s founder had the chance to discuss branding with Chaya Weiner from Medium The topic was how to build a trusted and beloved brand and here you …
The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
The incontrovertible laws of logo design
Over the years, KnowThyBrand has had the chance to work with different brands on the design or re-design of their logo. The experience has taught us that the best way to ensure …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Strategic branding and the foundation of success
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
If Christmas was a brand (infographic)
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …