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watch Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
buy generic Deltasone To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Guest blog by Kevin Walker of BoardWalk A couple years ago, in a roomful of branding specialists, a friend and colleague of mine addressed those assembled. He asked us to imagine …
Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …
My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
Recently I have been called to the rescue of a start-up that was in need of a more effective marketing strategy. Unfortunately, by the time I submitted my proposal the …
As a marketing consultant, I’m often asked to help clients with their digital media strategy. Personally, I’m quite partial to digital marketing as I believe that it’s a critical tool …
The past few years have seen an incredible change in the relationship between brands and customers. As Jim Blasingame* once said, this is the age of the customer. This is …
