brand survival

The age of raw brands

We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and …

purpose with profit

Profit with purpose

In this video, I explain the importance of purpose, how purpose supports the bottom line, how to find your purpose and the importance of having a positive impact. Simon Sinek …

brand with purpose

Brand with purpose

According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …