Earlier this year, KnowThyBrand’s founder had the chance to discuss branding with Chaya Weiner from Medium The topic was how to build a trusted and beloved brand and here you …
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Over the years, KnowThyBrand has had the chance to work with different brands on the design or re-design of their logo. The experience has taught us that the best way to ensure …
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Guest blog by Kevin Walker of BoardWalk A couple years ago, in a roomful of branding specialists, a friend and colleague of mine addressed those assembled. He asked us to imagine …
Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …
My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
