The age of raw brands
We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and …
Profit with purpose
In this video, I explain the importance of purpose, how purpose supports the bottom line, how to find your purpose and the importance of having a positive impact. Simon Sinek …
How to build a brand mood board
Brand mood boards are incredibly powerful tools to distil the unique essence of your brand, and working on them with your team is essential to ensure brand alignment. For this …
Develop your brand – step 5: leverage your brand
After you have invested in developing a strong brand, it’s time to leverage this brand: – A strong brand creates focus. It’s like a North Star that helps leaders cajole …
Developing your brand – Step 4: Embed Thy Brand
This 4th episode encourages you to look deep inside your company to ensure that your brand is truly embedded. The question is, what can happen soooo bad if the brand …
Developing your brand – Step 2: Know Thy Market
The second instalment of our quest to develop a strong and memorable brand. This time we look at the market you operate in, from political, economic, social factors, to the …
Brand with purpose
According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …
5 Things You Need To Build A Trusted And Beloved Brand, With Giulia Iannucci
Earlier this year, KnowThyBrand’s founder had the chance to discuss branding with Chaya Weiner from Medium The topic was how to build a trusted and beloved brand and here you …
The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
The incontrovertible laws of logo design
Over the years, KnowThyBrand has had the chance to work with different brands on the design or re-design of their logo. The experience has taught us that the best way to ensure …