Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Guest blog by Kevin Walker of BoardWalk A couple years ago, in a roomful of branding specialists, a friend and colleague of mine addressed those assembled. He asked us to imagine …
Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …
My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
As a marketing consultant, I’m often asked to help clients with their digital media strategy. Personally, I’m quite partial to digital marketing as I believe that it’s a critical tool …
Do you remember when you were in high school and there was that group of people who wanted to be ‘alternative’ but inevitably ended up all looking like each other? …
‘Not my job’, one of the most irritating statements, especially if you’re a customer. As a CEO you probably dread the idea that this is the kind of response that …
I recently had the chance to work with an exciting, fast growing fashion label. In the past few years, they went from being a traditional brand of clothes to becoming …