Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Why Making A Brand Promise Is Not Enough
Guest blog by Kevin Walker of BoardWalk A couple years ago, in a roomful of branding specialists, a friend and colleague of mine addressed those assembled. He asked us to imagine …
Employer brand, often neglected and undervalued
Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …
As a marketing consultant, why I advocate branding over marketing
My job is to provide advice and guidance to my clients on how to increase their revenues by perfecting their marketing strategies. And while I’m a firm believer that well …
Why Branding matters
As a marketing consultant, I’m often asked to help clients with their digital media strategy. Personally, I’m quite partial to digital marketing as I believe that it’s a critical tool …
Disrupting the disruption
Do you remember when you were in high school and there was that group of people who wanted to be ‘alternative’ but inevitably ended up all looking like each other? …
Dear CEOs, this is why you need to care about every touch point
‘Not my job’, one of the most irritating statements, especially if you’re a customer. As a CEO you probably dread the idea that this is the kind of response that …
Brand extension: how to avoid over-stretching your brand
I recently had the chance to work with an exciting, fast growing fashion label. In the past few years, they went from being a traditional brand of clothes to becoming …