Content Marketing in the age of Mass Media and how you can work with a smaller budget
Cue the lights, let the drama play out, start the action! This issue is brought to you in honour of the 91st Oscars and, spoiler alert, there are some references …
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Put your customer at the centre and create a consistent experience across all of your digital channels
Imagine that you want to buy a specific product or service and you get bombarded with banners or pop-ups from a specific provider while you’re online or on your favourite …
Video marketing trends: 5 Key First Steps for Creating the Perfect Video
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
All you need to know to create and deliver effective email marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Can LinkedIn really help your business?
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Make yourself a brand through social media
“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …