Developing your brand – Step 1: Know Thy Audience
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …
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Don’t let the current emergency stop you: invest in your brand and secure the future of your business
invest in your brand and secure the future of your business
Brand disaster stories, can having a purpose actually harm your brand?
A few weeks ago I attended a business development meeting and, to my pleasant surprise, a significant portion of the session was dedicated to the critical importance for businesses to …
Brand with purpose
According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …
5 Things You Need To Build A Trusted And Beloved Brand, With Giulia Iannucci
Earlier this year, KnowThyBrand’s founder had the chance to discuss branding with Chaya Weiner from Medium The topic was how to build a trusted and beloved brand and here you …
The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Can Your Email Newsletter Campaign Increase Brand Awareness?
Building brand awareness today is easier than ever with email marketing.
What do a half-marathon, vanity metrics and calls to action have in common? A lot, it turns out.
Those of you who follow me on other social platforms might know that a few weeks ago I ran my very first half-marathon. I didn’t do it as a personal …
Marketing is not the new Sales, but the future is S-Marketing
Move from the traditional Marketing vs Sales dichotomy to embrace a S-Marketing approach, where Marketing and Sales work together, for real
Brand wars: Schweppes Vs Fever-Tree
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …