Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
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Can LinkedIn really help your business?
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Make yourself a brand through social media
“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
5 ways to build a successful brand
In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Tech and the future of human interactions
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Strategic branding and the foundation of success
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
If Christmas was a brand (infographic)
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …