Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
Walking in London’s beautiful Richmond Park a few days ago, I spotted a deer and took a picture. Like most of us I then felt the immediate impulse of sharing …
Everybody agrees that Customer Experience (CX) is critical to the success of an organisation, to the point that, according to Walker, “Customer Experience will overtake price and product as the …
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
Employer branding is currently living a golden moment and I couldn’t be happier. For years, I advocated the importance of internal branding and now I can see more and more …
