A few weeks ago I attended a business development meeting and, to my pleasant surprise, a significant portion of the session was dedicated to the critical importance for businesses to …
According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …
Earlier this year, KnowThyBrand’s founder had the chance to discuss branding with Chaya Weiner from Medium The topic was how to build a trusted and beloved brand and here you …
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Building brand awareness today is easier than ever with email marketing.
Those of you who follow me on other social platforms might know that a few weeks ago I ran my very first half-marathon. I didn’t do it as a personal …
Move from the traditional Marketing vs Sales dichotomy to embrace a S-Marketing approach, where Marketing and Sales work together, for real
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …
It does not matter what the latest trends of websites are, there are a number of must-have features that any website should have to be successful. However, before we go …
Keywords are phrases on a site that allow people to find your website through search engines. These are at the heart of any SEO strategy. How many keywords should you …
