Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
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Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
5 ways to build a successful brand
In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Tech and the future of human interactions
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Strategic branding and the foundation of success
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
If Christmas was a brand (infographic)
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
From story-telling to #StoryTelling: how your brand should communicate in the digital space
Walking in London’s beautiful Richmond Park a few days ago, I spotted a deer and took a picture. Like most of us I then felt the immediate impulse of sharing …
From brand detractor to brand ambassador in 6 steps
Everybody agrees that Customer Experience (CX) is critical to the success of an organisation, to the point that, according to Walker, “Customer Experience will overtake price and product as the …
127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …