Our blog
Video marketing trends: 5 Key First Steps for Creating the Perfect Video
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
All you need to know to create and deliver effective email marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Can LinkedIn really help your business?
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Make yourself a brand through social media
“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
5 ways to build a successful brand
In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …