Make yourself a brand through social media

personal branding

“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018)

Put simply, your personal branding is your reputation, what your reputation is built on and what values you create that distinguish you from anyone else. It is a mark that you have created around your name and career to express yourself and communicate your personality, skills and values.

Thanks to advanced digital technology, we all have a personal brand, even though most of us are not aware of it. Whether you take advantage of it or not, or even track it or not, when you ‘Google’ your name, what comes about you is in good part your personal brand. Your digital footprint is already out there and you can’t do anything about it but manage it so people can see what you want them to see.

By using social networking, you can become more visible and make your personal branding solid as well as improve your reputation and give a more lasting impression. The efficient way to do that is to understand where your audience is and which platform will suit your niche and your industry. For example, Instagram is the best platform for visual content and vibrant images whereas to show your work experience and to receive new opportunities in your area of expertise LinkedIn would be a more suitable option.

“Every tweet you send, every status updates you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.” (Shama Hyder, 2018)

Whatever platform you choose, it is essential to have a clear picture of your personal and professional goals; both short and long-term. Your values and priorities should guide you in decision making and take actions. Neither over-posting nor posting once a while will lead you to anything; to create a compelling and strong brand, sharing content on regular basis is vital.

“A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much. For this reason, it’s best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half-dozen.” (Michael Noice, 2018)

When you’re first getting started, locate and automatically engage with influencers you want to partner with by using Once you’ve found the top influencers in your niche, analyse their networks. Note the types of content they share and how their followers respond. Try to build your own following by using their strategies for inspiration. (Patel, 2016)

In my opinion, make-up artist/blogger Huda Kattan is a great example of personal branding on the point of consistency. Her profile is visually recognisable and her image in-line with her position in her niche. She uses the same logo, style and colours on her all platforms and her informative videos are consistent and a fantastic source of communication.

If you need help with building your personal brand or would like to learn more about what Social Media can do for you contact us

About the Author

Emine GulEmine Gul is technology enthusiast and a student who studies Digital Marketing at British Academy of Digital Marketing. She graduated as a primary school teacher and worked with lots of different aged children but that changed when she found an opportunity to work for Mattel campaign “#TheDollEvolves”, Barbies come in different sizes as a Turkish community manager.

Now she is concentrating on her assignments to graduate and trying to get experience digital marketing as much as she can before the new member joins the family.

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 DeMers, J. (2014) ‘5 Steps to Building a Personal Brand and Why You Need One’, Inc [Online], 27 August, Available at:[Accessed 14 March 2018].

Hyder, S. (2014) ‘7 Things You Can Do to Build an Awesome Personal Brand’, Forbes [Online], 18 August, Available at: [Accessed 14 March 2018].

Leadem, R. (2016) ‘Your Personal Branding Strategy in 10 Steps’, Entrepreneur [Online], 13 August, Available at: [Accessed 14 March 2018].

Patel, S. (2016) ‘9 Ways to Use Social Media to Build Your Personal Brand’, Forbes [Online], 12 November, Available at: ) [Accessed 14 March 2018].

Lake, L. (2018) ‘Tips on Creating and Growing Your Personal Brand’, Small Business, Available at:

Brudner, E. (2018) ‘The Ultimate Guide to Personal Branding’ HubSpot, Available at:



One thought on “Make yourself a brand through social media

  1. Stefan Ciancio

    Hi Emine,

    Awesome read. I like to emphasize that branding should consistent at all times. Many will start switching color schemes and tone of voice across platforms. While a small variation is acceptable, it should not be done to a point where it looks like they are two different brands. Twitter is used for short messaging and Facebook for longer posts, but the tone should be just the same. Maybe a little more serious on LinkedIn as it more professional than casual, but that’s not to say that the brand’s message would be different on each platform.

    Thank you for this great post!

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