Developing your brand – Step 1: Know Thy Audience

There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real.

By understanding your audience, their pain points, their motivators, their buying preferences, you will be able to create a compelling brand that connects with your audience.

In this video we are going through the definition of buyer personas, why it matters and how you can get are recall picture of your intended audience.

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