Don’t let the current emergency stop you: invest in your brand and secure the future of your business
invest in your brand and secure the future of your business
Brand disaster stories, can having a purpose actually harm your brand?
A few weeks ago I attended a business development meeting and, to my pleasant surprise, a significant portion of the session was dedicated to the critical importance for businesses to …
The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Brand wars: Schweppes Vs Fever-Tree
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …
The incontrovertible laws of logo design
Over the years, KnowThyBrand has had the chance to work with different brands on the design or re-design of their logo. The experience has taught us that the best way to ensure …
Five Do’s and Don’ts of Making a Logo
Your logo represents your business, make sure you love it A logo represents a business through the choice of colour scheme, an image of the company’s good or service, or …
Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Make yourself a brand through social media
“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
5 ways to build a successful brand
In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …