Nike and what responsible brands mean for your business
Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
Make yourself a brand through social media
“Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
5 ways to build a successful brand
In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Strategic branding and the foundation of success
Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
If Christmas was a brand (infographic)
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
From story-telling to #StoryTelling: how your brand should communicate in the digital space
Walking in London’s beautiful Richmond Park a few days ago, I spotted a deer and took a picture. Like most of us I then felt the immediate impulse of sharing …
From brand detractor to brand ambassador in 6 steps
Everybody agrees that Customer Experience (CX) is critical to the success of an organisation, to the point that, according to Walker, “Customer Experience will overtake price and product as the …
Brand is everything… or is it?
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Big companies need to change fast if they want to attract and retain talent
Employer branding is currently living a golden moment and I couldn’t be happier. For years, I advocated the importance of internal branding and now I can see more and more …