The age of raw brands
We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and …
Profit with purpose
In this video, I explain the importance of purpose, how purpose supports the bottom line, how to find your purpose and the importance of having a positive impact. Simon Sinek …
Brand mood board: what it is, why you need it, how to build it.
brand mood board
How to build a brand mood board
Brand mood boards are incredibly powerful tools to distil the unique essence of your brand, and working on them with your team is essential to ensure brand alignment. For this …
The good and bad news for brands
brands hitting the headlines for all the right or wrong reasons during coronavirus
Develop your brand – step 5: leverage your brand
After you have invested in developing a strong brand, it’s time to leverage this brand: – A strong brand creates focus. It’s like a North Star that helps leaders cajole …
Developing your brand – Step 4: Embed Thy Brand
This 4th episode encourages you to look deep inside your company to ensure that your brand is truly embedded. The question is, what can happen soooo bad if the brand …
Developing your brand – Step 3: Know Thy Brand
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
Developing your brand – Step 2: Know Thy Market
The second instalment of our quest to develop a strong and memorable brand. This time we look at the market you operate in, from political, economic, social factors, to the …
Developing your brand – Step 1: Know Thy Audience
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …