The age of raw brands
We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and …
We are NOT all in the same boat. As the months pass and the long-lasting effects of the pandemic start to become visible, the gap between big, powerful businesses and …
In this video, I explain the importance of purpose, how purpose supports the bottom line, how to find your purpose and the importance of having a positive impact. Simon Sinek …
Brand mood boards are incredibly powerful tools to distil the unique essence of your brand, and working on them with your team is essential to ensure brand alignment. For this …
brands hitting the headlines for all the right or wrong reasons during coronavirus
After you have invested in developing a strong brand, it’s time to leverage this brand: – A strong brand creates focus. It’s like a North Star that helps leaders cajole …
This 4th episode encourages you to look deep inside your company to ensure that your brand is truly embedded. The question is, what can happen soooo bad if the brand …
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
The second instalment of our quest to develop a strong and memorable brand. This time we look at the market you operate in, from political, economic, social factors, to the …
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …