5 ways to build a successful brand
get link In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
The difference between Brand Vision and the Vision of Your Success
see Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
Strategic branding and the foundation of success
go Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
If Christmas was a brand (infographic)
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
From story-telling to #StoryTelling: how your brand should communicate in the digital space
Walking in London’s beautiful Richmond Park a few days ago, I spotted a deer and took a picture. Like most of us I then felt the immediate impulse of sharing …
From brand detractor to brand ambassador in 6 steps
Everybody agrees that Customer Experience (CX) is critical to the success of an organisation, to the point that, according to Walker, “Customer Experience will overtake price and product as the …
Brand is everything… or is it?
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Big companies need to change fast if they want to attract and retain talent
Employer branding is currently living a golden moment and I couldn’t be happier. For years, I advocated the importance of internal branding and now I can see more and more …
Why Making A Brand Promise Is Not Enough
Guest blog by Kevin Walker of BoardWalk A couple years ago, in a roomful of branding specialists, a friend and colleague of mine addressed those assembled. He asked us to imagine …
Employer brand, often neglected and undervalued
Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …