Develop your brand – step 5: leverage your brand
After you have invested in developing a strong brand, it’s time to leverage this brand: – A strong brand creates focus. It’s like a North Star that helps leaders cajole …
Developing your brand – Step 4: Embed Thy Brand
This 4th episode encourages you to look deep inside your company to ensure that your brand is truly embedded. The question is, what can happen soooo bad if the brand …
Developing your brand – Step 3: Know Thy Brand
In this third episode we look at defining your Brand Positioning by creating a clear roadmap. A brand roadmap needs to include: Value proposition (WHO you are – as a …
Developing your brand – Step 2: Know Thy Market
The second instalment of our quest to develop a strong and memorable brand. This time we look at the market you operate in, from political, economic, social factors, to the …
Developing your brand – Step 1: Know Thy Audience
There are 5 key steps required to build a strong and memorable brand. In this video we are looking at the very first step: Understanding your audience, for real. By …
Don’t let the current emergency stop you: invest in your brand and secure the future of your business
invest in your brand and secure the future of your business
Brand disaster stories, can having a purpose actually harm your brand?
A few weeks ago I attended a business development meeting and, to my pleasant surprise, a significant portion of the session was dedicated to the critical importance for businesses to …
Brand with purpose
According to Harvard Business Review ‘When employees experience a sense of purpose at their company and they believe their leaders set a clear direction and expectations (purpose + clarity), companies …
The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Brand wars: Schweppes Vs Fever-Tree
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …