http://arc-theatre.com/?thh=154 Over the past few weeks, Nike hit the headlines with its latest marketing campaign. In the (almost impossible) case you missed it, the sport apparel giant chose to celebrate the …
watch “Your brand is a perception or emotion, maintained by someone other than you, that describes the total experience of having a relationship with you.” (McNally, 2018) Put simply, your personal …
enter site In this day and age of social media and technological revolution, where consumers have access to many different products and services, anyone starting a new business or entrepreneurship must be …
Brand vision is often seen as that statement that encapsulates your purpose and that inspires you, your people and your customers. It should be aspirational and inspirational, and should answer …
buy generic imitrex Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …
To celebrate Christmas in KnowThyBrand style, here is a selection of less-known, interesting facts that demonstrate how Christmas is not only a global festival, but also a powerful brand. Discover …
Walking in London’s beautiful Richmond Park a few days ago, I spotted a deer and took a picture. Like most of us I then felt the immediate impulse of sharing …
Everybody agrees that Customer Experience (CX) is critical to the success of an organisation, to the point that, according to Walker, “Customer Experience will overtake price and product as the …
Having had the chance to work in branding for almost a decade now, I admit I do look at the word through a ‘brand lens’ (I wish this expression was …
Employer branding is currently living a golden moment and I couldn’t be happier. For years, I advocated the importance of internal branding and now I can see more and more …
