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Category: Digital Marketing

latest trends, tips and comments on digital marketing

video production
Digital Marketing

Video marketing trends: 5 Key First Steps for Creating the Perfect Video

Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …

email marketing
Digital Marketing

All you need to know to create and deliver effective email marketing

With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …

LInkedIn for business
Digital Marketing

Can LinkedIn really help your business?

Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …

buyer persona quote
Digital Marketing

Define your Buyer Personas to avoid Marketing failures

Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …

Are you GDPR ready
Digital Marketing

Are you GDPR ready? A selection of step by step, clear guides

At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …

VR and the future of human communication
Digital Marketing

Tech and the future of human interactions

As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …

Digital Marketing

127 Facts You Probably Didn’t Know About Video Marketing [Infographic]

Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …

Digital Marketing

Does Email Marketing actually work for small businesses?

Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …

voice search and SEO
Digital Marketing

What is Voice Search and how it will impact businesses

Ever found yourself in need of a restaurant or a shop while driving, and your Sat Nav offers some pretty poor suggestions? You could take your phone and ‘Google’ it …

Digital Marketing

Are brands still suffering from Social Media frenzy?

Just over two years ago I wrote an article about the changes that were happening in the Social Media sphere and the key elements of a successful Social Media strategy: …

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