latest trends, tips and comments on digital marketing
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
Ever found yourself in need of a restaurant or a shop while driving, and your Sat Nav offers some pretty poor suggestions? You could take your phone and ‘Google’ it …
Just over two years ago I wrote an article about the changes that were happening in the Social Media sphere and the key elements of a successful Social Media strategy: …
