Hashtags: Friends or Foes?
http://truecom.com/terascale-dci-front/ How funny does it look when you see an article on LinkedIn and its title is such a stack of hashtags that it makes it almost impossible to read? Yet, …
9 weapons to win the Content Marketing battle
http://ipjornal.com/tag/funcionalidades/page/2 In an age when everybody is producing content, how can you rise above the Content Marketing crowd? Content Marketing is one of the newest, most effective, yet least expensive forms …
What social media marketing really is, and what it’s not!
Companies of all sizes and segments are now mindful of the importance that a social media presence has for their business. Social media profiles are the place where search engines …
Blogging tips for SMEs
As a start-up or a small business owner you might have been told by multiple sources that as part of your marketing efforts you should have a blog. You’re not …
Are people engaging with your content marketing?
Why does nobody call me?! A very innocent yet surprising question from my 3 year old who, once he got hold of my iPhone, was expecting that somehow magically someone …
1+9 questions for your new website
A new, modern, efficient website. What an exciting project! If you are a start-up, can you think of anything else that says more clearly ‘We are open for business’? If …
Brexit: Facebook as a Yes-Man
The world is still trying to reconcile itself with the idea that the UK has in fact voted to leave the EU. In the wake of one of the most …
Social media & the monumental shift in branding
Until only a few years ago brands dictated the relationship with their customers. The relationship was pretty much straightforward: a brand would advertise its product or service, the interested customer …
Tips for companies approaching marketing for the first time, and a good reminder for MNCs as well!
When founders launch their new company they are usually full of enthusiasm and expectations. Often the very first thing they want to do is to start promoting their business and …