Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
Tech and the future of human interactions
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Does Email Marketing actually work for small businesses?
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
What is Voice Search and how it will impact businesses
Ever found yourself in need of a restaurant or a shop while driving, and your Sat Nav offers some pretty poor suggestions? You could take your phone and ‘Google’ it …
Are brands still suffering from Social Media frenzy?
Just over two years ago I wrote an article about the changes that were happening in the Social Media sphere and the key elements of a successful Social Media strategy: …
Hashtags: Friends or Foes?
How funny does it look when you see an article on LinkedIn and its title is such a stack of hashtags that it makes it almost impossible to read? Yet, …
9 weapons to win the Content Marketing battle
In an age when everybody is producing content, how can you rise above the Content Marketing crowd? Content Marketing is one of the newest, most effective, yet least expensive forms …
What social media marketing really is, and what it’s not!
Companies of all sizes and segments are now mindful of the importance that a social media presence has for their business. Social media profiles are the place where search engines …