latest trends, tips and comments on digital marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
Ever found yourself in need of a restaurant or a shop while driving, and your Sat Nav offers some pretty poor suggestions? You could take your phone and ‘Google’ it …
Just over two years ago I wrote an article about the changes that were happening in the Social Media sphere and the key elements of a successful Social Media strategy: …
How funny does it look when you see an article on LinkedIn and its title is such a stack of hashtags that it makes it almost impossible to read? Yet, …
