latest trends, tips and comments on digital marketing
Imagine that you want to buy a specific product or service and you get bombarded with banners or pop-ups from a specific provider while you’re online or on your favourite …
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
