Video marketing trends: 5 Key First Steps for Creating the Perfect Video
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
All you need to know to create and deliver effective email marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Can LinkedIn really help your business?
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …
Are you GDPR ready? A selection of step by step, clear guides
At KnowThyBrand we advocate practices of ‘permission based’ marketing, instead of aggressive ‘cold calling’ and ‘invasive’ marketing. Why spam a list of generic contacts, who never asked to be contacted …
Tech and the future of human interactions
As a myriad of articles appear on our feeds to tell us all about the forecasts for new trends and technologies in the digital space, there is one aspect that …
127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Video marketing is taking the world by storm, and everybody is jumping in on the action! This shouldn’t be surprising considering that a video used as part of Social Media …
Does Email Marketing actually work for small businesses?
Email marketing suffered a bad reputation for years, it was historically seen as an ineffective and intrusive marketing tool. This is not surprising as at that time email marketing was …
What is Voice Search and how it will impact businesses
Ever found yourself in need of a restaurant or a shop while driving, and your Sat Nav offers some pretty poor suggestions? You could take your phone and ‘Google’ it …