Can Your Email Newsletter Campaign Increase Brand Awareness?
Building brand awareness today is easier than ever with email marketing.
What do a half-marathon, vanity metrics and calls to action have in common? A lot, it turns out.
Those of you who follow me on other social platforms might know that a few weeks ago I ran my very first half-marathon. I didn’t do it as a personal …
Marketing is not the new Sales, but the future is S-Marketing
Move from the traditional Marketing vs Sales dichotomy to embrace a S-Marketing approach, where Marketing and Sales work together, for real
Key features of a successful website
It does not matter what the latest trends of websites are, there are a number of must-have features that any website should have to be successful. However, before we go …
How to identify the most effective keywords for your SEO strategy
Keywords are phrases on a site that allow people to find your website through search engines. These are at the heart of any SEO strategy. How many keywords should you …
Content Marketing in the age of Mass Media and how you can work with a smaller budget
Cue the lights, let the drama play out, start the action! This issue is brought to you in honour of the 91st Oscars and, spoiler alert, there are some references …
Put your customer at the centre and create a consistent experience across all of your digital channels
Imagine that you want to buy a specific product or service and you get bombarded with banners or pop-ups from a specific provider while you’re online or on your favourite …
Video marketing trends: 5 Key First Steps for Creating the Perfect Video
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
All you need to know to create and deliver effective email marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …