Brand wars: Schweppes Vs Fever-Tree
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …
Key features of a successful website
It does not matter what the latest trends of websites are, there are a number of must-have features that any website should have to be successful. However, before we go …
How to identify the most effective keywords for your SEO strategy
Keywords are phrases on a site that allow people to find your website through search engines. These are at the heart of any SEO strategy. How many keywords should you …
Content Marketing in the age of Mass Media and how you can work with a smaller budget
Cue the lights, let the drama play out, start the action! This issue is brought to you in honour of the 91st Oscars and, spoiler alert, there are some references …
Put your customer at the centre and create a consistent experience across all of your digital channels
Imagine that you want to buy a specific product or service and you get bombarded with banners or pop-ups from a specific provider while you’re online or on your favourite …
Video marketing trends: 5 Key First Steps for Creating the Perfect Video
Video marketing is not new, and yet it keeps on being listed as one of the hottest digital marketing trends year after year. With 83% of businesses believing that video marketing …
All you need to know to create and deliver effective email marketing
With an ROI of $44 per dollar spent (Wordstream, 2018), email marketing is a critical component of any effective digital marketing strategy. Email marketing has proven to be an extremely …
Can LinkedIn really help your business?
Founded in 2002, LinkedIn is a social media site focused on professional networking. With over 500 million users, LinkedIn offers businesses, professionals and job seekers the opportunity to network with …
Define your Buyer Personas to avoid Marketing failures
Usually, when we think about our ideal customer, we tend to have a general idea about the persona who we want to target because we think that we intrinsically know …