The elusive meaning of Brand and Branding
Every month in the UK alone, ‘Brand’ as a term has an average of over 20k searches. The three most popular results are: Brand – Wikipedia Defining Brand: Why Is …
Can Your Email Newsletter Campaign Increase Brand Awareness?
Building brand awareness today is easier than ever with email marketing.
What do a half-marathon, vanity metrics and calls to action have in common? A lot, it turns out.
Those of you who follow me on other social platforms might know that a few weeks ago I ran my very first half-marathon. I didn’t do it as a personal …
Marketing is not the new Sales, but the future is S-Marketing
Move from the traditional Marketing vs Sales dichotomy to embrace a S-Marketing approach, where Marketing and Sales work together, for real
Brand wars: Schweppes Vs Fever-Tree
How the brand that almost held the monopoly of drink mixers failed to see the rise of a dangerous competitor. Schweppes and Fever Tree are both brands that produce and …
Key features of a successful website
It does not matter what the latest trends of websites are, there are a number of must-have features that any website should have to be successful. However, before we go …
How to identify the most effective keywords for your SEO strategy
Keywords are phrases on a site that allow people to find your website through search engines. These are at the heart of any SEO strategy. How many keywords should you …
The incontrovertible laws of logo design
Over the years, KnowThyBrand has had the chance to work with different brands on the design or re-design of their logo. The experience has taught us that the best way to ensure …
Five Do’s and Don’ts of Making a Logo
Your logo represents your business, make sure you love it A logo represents a business through the choice of colour scheme, an image of the company’s good or service, or …
Content Marketing in the age of Mass Media and how you can work with a smaller budget
Cue the lights, let the drama play out, start the action! This issue is brought to you in honour of the 91st Oscars and, spoiler alert, there are some references …