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Tag: strategic branding

branding and the success of a start-up
Strategic Branding

Strategic branding and the foundation of success

Just over a year ago a couple of very bright and determined students stopped me at the end of class (I teach part-time at Kingston University) asking for some marketing ideas …

The importance of employer brand
Strategic Branding

Employer brand, often neglected and undervalued

Employer Branding allows companies to attract and retain talent that believe in the company’s vision and delivers on the company’s strategy. This is critical in order to attract and retain …

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Recent Posts

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