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Traditional economic models prioritize profit and endless growth, often at the expense of social and ecological well-being. But what if there was a better way?

In this thought-provoking episode, we welcome Jennifer Brandsberg Engelmann, an expert in regenerative economics, to explore how economic education can evolve to address today’s pressing global crises. From the Donut Economics model to the overlooked role of households and commons in economic systems, Jennifer shares how shifting our perspective on value and sustainability can pave the way for a more inclusive and resilient future.

Together, Jennifer and Giulia discuss the urgent need to rethink economic education, the barriers to change, and the optimism surrounding this movement. If you’ve ever questioned whether our economic system truly serves people and the planet, this episode is a must-listen.

Topics Covered:

• The Need for Regenerative Economics – Jennifer explains how traditional economic frameworks contribute to environmental and social challenges and why a shift towards regenerative models is essential.
• Reframing Growth – The ongoing debate between green growth vs. degrowth, and why endless economic expansion may not be compatible with a sustainable future.
• Donut Economics – A visual model that balances human well-being within planetary boundaries, redefining how we measure economic success.
• Transformative Shifts in Economic Education – From expanding system boundaries to recognizing the value of unpaid household labor, Jennifer highlights key changes needed to teach a more holistic and responsible approach to economics.
• The Role of Households & Commons – Why households and community-managed resources play a crucial but often overlooked role in economic stability and sustainability.
• Implementing a New Economic Curriculum – How Jennifer and her team are developing open-access materials to bring regenerative economics into classrooms worldwide, and the support needed to make it happen.
• Funding and Growth – The challenges of securing funding, building partnerships with organizations like the Donut Economics Action Lab, and the path forward for integrating regenerative economics into mainstream education.
• Looking Ahead to 2025 – With national and international curricula under review, Jennifer shares her optimism about the growing momentum for economic education reform and what the future holds.

Resources mentioned:

• Explore regenerative economics resources
• Connect with Jennifer on LinkedIn
• Connect with KnowThyBrand on LinkedIn 

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• Mastering the Pitch: How Female Founders Can Flip the Script on Investor Bias
• Unlocking the Power of Storytelling and Fostering Inclusive Company Culture

ABOUT THE SHOW

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