Publications
A curated collection of publications exploring topics like branding, marketing, business strategy, and sustainability. These resources offer insights and perspectives to deepen understanding, support informed decision-making, and navigate the evolving landscape of modern business practices.
When purpose meets profit
Businesses are redefining success by aligning profit with purpose, a shift driven by rising consumer and investor demands for ethical practices. No longer just a trend, this approach blends financial performance with societal and environmental impact.
In this whitepaper, KnowThyBrand explores how companies leveraging this strategy are achieving sustainable growth and reshaping the future of commerce.
The Definitive Guide on How to Bootstrap Your Startup
The value of a strong brand in today’s crowded marketplace is worth its weight in gold. Your brand is what makes you different. It attracts new users and gets people’s attention among all the competition out there. B2B decision-makers consider your brand an important factor when comparing suppliers.
5 Things You Need To Do To Build a Trusted and Beloved Brand, with Giulia Iannucci
Find your soul: don’t be there just for the profit. Nowadays brands have the opportunity to make a stand for good causes and should use their power to make a difference. Small businesses like Patagonia have become A-listers by embracing a cause and making it the core of their business.
However, there is a catch. If you decide to do it, don’t do it as a marketing stunt, be real. Consumers are getting savvier by the day, and they know when you are faking it.
Getting your Message Across: Email Communication in Global Business
A unique, concise guide specifically designed to help you effectively communicate via email in today’s global economy.
Integration & Inclusion – The S-angle of ESG
A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. Download this publication and find out more.
The perils of seeking Super Women
Too many times women face unnecessary and even unintentional extra pressure and the effects can be dear.
Time has come to stop glorifying extra unpaid work, long working hours, impossible expectations and standards, and unrelatable super role models.
Let’s inspire the next generation by changing the narrative.