Building successful brands.

As we move past another International Women’s Day, the conversation about gender equity in the workplace remains as crucial as ever.

True gender equality isn’t about good intentions—it’s about data-driven change that dismantles bias and creates real opportunities for all.

In this special episode, we welcome Iris Bohnet, Harvard professor, behavioural economist, and co-author of Make Work Fair: Data-Driven Design for Real Results. Iris challenges the myths surrounding fairness, diversity, and meritocracy, offering research-backed strategies to make workplaces more equitable.

From why traditional diversity efforts fail to how data can drive meaningful change, this conversation is a powerful reminder that fairness benefits not just women, but entire organisations and economies.

Topics Covered:

  • Why Conversations on Fairness Matter Year-Round – Moving beyond awareness to real, lasting change.
  • The Backlash Against DEI Efforts – Understanding resistance to diversity initiatives and how to address it effectively.
  • Why Traditional Diversity Training Fails – The surprising reason generic training programmes often do more harm than good.
  • The Myths of Meritocracy – How bias shapes hiring and promotions, and why fairness benefits organisations as a whole.
  • The Role of Data in Workplace Equity – How companies can use data-driven insights to eliminate disparities.
  • Clarity in Hiring and Promotions – The hidden biases in job descriptions and performance evaluations, and how small changes can create big improvements.
  • Pay Transparency and EU Regulations – What upcoming laws mean for businesses and how to prepare for them.
  • Real-World Case Studies – How one organisation increased women’s reapplication rates simply by changing the wording in rejection emails.
  • Looking Ahead – Iris shares practical, evidence-based strategies for companies to create fairer workplaces, proving that gender equity isn’t just good ethics—it’s good business.

Resources mentioned:

Interested in hearing more? Check out these episodes:


ABOUT THE SHOW

KnowThyBrand – Championing gender inclusion in business by Giulia Iannucci

Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.

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