Building successful brands.

Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women – and anyone excluded from traditional financial spaces – rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers – it’s about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you’re managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this – and you don’t have to be a finance expert to start.

Topics Covered:

• Unlearning Money Myths – Why so many women grow up believing finance isn’t for them, and how to rewrite those stories with empowering beliefs.
• From Values to Vision – How aligning your financial goals with your personal values leads to a more sustainable and joyful money journey.
• Redefining Budgeting – Moving away from restriction and toward intention – why budgeting is about clarity, not sacrifice.
• Making Bold Moves Safely – How Jessica helps clients build the financial confidence and safety nets to start businesses, change careers, or move countries.
• The Power of Financial Independence – How taking control of your money unlocks lifestyle choices, freedom, and peace of mind – on your own terms.
• First Steps to Financial Freedom – Where to begin, what tools to use, and how to create momentum with short- and long-term goals.

Resources Mentioned:

• DeFinance – Jessica’s coaching practice for financial empowerment
• Connect with Jessica Cook on LinkedIn
• Follow KnowThyBrand for more episodes
  

Episodes similar to this one:

• The Power of Networking: Building Community and Confidence for Women in Business
• Diversity in VC: The Importance of Investing in Female Founders

ABOUT THE SHOW
KnowThyBrand – Championing gender inclusion in business by Giulia Iannucci
Discover the facts behind gender inclusion, listen to incredible guests as they share their unique stories and expertise about the challenges that women face, and learn what we can all do to foster gender equality.